Calley Dawson

About Calley Dawson

After 25+ years in the fashion industry, I saw firsthand how much skill, labor, and material goes into making clothes and how quickly those same clothes are discarded.I spent years designing, producing, and selling newness. Now I am focused on building the systems that make repair the default, not the exception.FXRY exists to change how we care for what we already own.We provide expert repairs and alterations through a studio-based, door-to-door, and mail-in model, making it easier to maintain clothing instead of replacing it. From everyday tailoring to complex repairs, our work extends the life of garments without compromising fit, quality, or craft.FXRY operates across: • In-studio appointments and walk-ins • Local pickup and delivery • Pop-ups and brand partnerships • National mail-in repair servicesI started FXRY because extending the life of clothing should be normal, not niche.If you are interested in circular fashion, repair infrastructure, or building systems that support longevity over replacement, I am always open to connecting.

Experience

1. Founder & CEO

   Fxry

   Aug 2023 — Present · Seattle, WA, US

   As the Founder and CEO of FXRY, I\'ve built an innovative platform that makes clothing repairs & alterations convenient. FXRY offers door-to-door tailoring and repair services, helping keep garments in use and out of landfills.Key Duties & Responsibilities: • Strategic Leadership: Spearheading the development & execution of FXRY’s business model, vision, and growth strategy. • Team Building: Managing a talented team of specialists, from alterations experts to customer service professionals, while planning for future expansion. • Partnership Development: Building relationships w/ leading brands and local organizations to enhance FXRY\'s reach and community impact. • Marketing & Brand Awareness: Designing and launching campaigns to educate and attract customers to FXRY’s services. • Operations Management: Overseeing logistics, including door-to-door service delivery, customer experience, and fulfillment processes.Key Projects & Successes: • Platform Launch: Successfully launched FXRY in Seattle, offering a seamless, tech-enabled service for clothing repairs & alterations. • Brand Collaboration: Partnered with Filson on FXRY’s first major brand pop-up, creating a roadmap for future collaborations with sustainable brands. • Community Impact: Exploring partnerships w/ local organizations to provide job opportunities for skilled artisans as FXRY scales. • Scalability Planning: Developing FXRY’s nationwide expansion strategy, including mail-in services and market entry into additional cities. • Recognition & Media: Featured in Seattle Refined and highlighted on podcasts such as Untangling Circularity for driving innovation in the circular economy.By combining innovation, convenience, and sustainability, FXRY is poised to revolutionize how we care for our clothes, building a scalable model that supports the circular economy while fostering local economic growth.

Education

• Drexel University

  Bachelors of Arts and Sciences

• Accademia Italiana

  Stilismo di Moda Diploma

• New York University

  Associate of Arts and Sciences - AAS

Skills

• Technical Design
• Trend Analysis
• Microsoft Office
• Footwear
• Mac
• Illustrator
• Fashion Shows
• Fashion Design
• Microsoft Excel
• Apparel
• Mood Boards
• Tech Packs
• Concept Development
• Excel
• Word
• Fitting
• Fit
• Retail
• Outlook
• Trend
• Fashion Illustration
• Microsoft Word
• Team Leadership
• Cad
• Trend Forecasting
• Packaging
• Sketching
• Indesign
• Draping
• Sewing
• Pattern
• Web Pdm
• Textiles
• Fashion
• Quickbooks
• Photoshop
• Knitwear
• Textile Design
• Adobe Illustrator
• Wovens