Cal Lawson
Vice President of Ecommerce, Marketing, and Category at KegWorks | Leader | Problem Solver | Versatile
- Role
- Vice President of Ecommerce, Marketing, and Category at Kegworks at Kegworks
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Cal Lawson
Experienced and versatile eCommerce and retail executive with over 20 years of leadership across DTC, B2C, and B2B channels. Proven success in managing profitable eCommerce operations, including high-performing websites and marketplace sales, as well as leading teams to create impactful marketing strategies that drive revenue, growth, and profitability.Recognized for a proactive, results-oriented approach, demonstrating adaptability, enthusiasm, and a strong commitment to achieving goals. Focused on leveraging extensive expertise and leadership capabilities to deliver significant value to an organization.
Experience
Vice President of Ecommerce, Marketing, and Category at Kegworks
Aug 2020 — Present · Buffalo, NY, US
Education
Center for Creative Leadership (CCL)
Executive Level training and development, Leadership Development
2012
SUNY Empire State College
Marketing/Marketing Management, General
2010 — 2011
University at Buffalo
Business Administration and Management, General
1989 — 1993
Skills
- Business Development
- Negotiation
- Brand Management
- Marketing Strategy
- Training
- Profitable Growth
- E-Commerce
- Brand Development
- Merchandising
- Management
- Team Building
- Time Management
- Product Development
- Customer Service
- P&L
- Sales
- Strategic Planning
- Employee Training
- Inventory Management
- Inventory Control
- Sales Management
- Apparel
- Store Management
- Business Planning
- Social Media Marketing
- Retail
- Visual Merchandising
- Marketing
- Trend Analysis
- Profit
- P&L Management
- Leadership
- Hiring
- Fashion
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