Chris R.
Lead Global Content Strategist @Thoughtworks
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WORK HISTORY
Lead Global Content Strategist @Thoughtworks
Toronto, ON, CA
Shaped and executed global content strategy to align with revenue goals, driving measurable growth in marketing-activated and marketing-influenced deals- Leverage AI tools to streamline insight generation, ensuring campaigns scale efficiently without sacrificing quality- Integrate AI-driven research and analysis into content strategy to accelerate decision-making and sharpen positioning- Apply generative AI in brand storytelling experiments, testing faster paths to audience resonance and measurable impact- Partnered with senior leadership to position Thoughtworks as a thought leader across AI, data, product, CX, and enterprise modernization- Directed high-impact campaigns, including case studies, webinars, and flagship reports, that reached executive and business decision-makers worldwide- Developed integrated narratives for global events and partnerships, ensuring brand consistency and market differentiation- Worked directly with clients, embedding change communication directly with delivery, ensuring initiatives do more than launch, they land- Collaborated cross-functionally with design, product, and technical experts to translate complex concepts into clear, outcome-focused content- Delivered content strategies that supported pipeline generation, leading to multi-million-dollar influenced opportunities.
EDUCATION
George Brown Polytechnic
Advanced Marketing Diploma, Marketing
ABOUT CHRIS R.
With growth as the outcome and a healthy blend of creativity and strategy as tools, Chris is a driving force behind amplifying brand voice and thought leadership.From copy to creative direction (and a few things in between) for over a decade, his work could be found in award-winning ad campaigns, digital products with hundreds of thousands of users, and, most importantly, the bulletin board in his mom\'s kitchen.With an impressive breadth of industry experience across tech, automotive, telecom, CPG, cannabis, digital product, and more, this IBM-educated Design Thinker takes a user-centric approach to everything he does, from creation to collaboration.
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