Ankur Srivastava

About Ankur Srivastava

I sit at the intersection of commercial strategy, legal structuring, and the future of AI monetization. As the Head of Pricing & Deal Desk for Salesforce India, I am currently leading the architectural shift from traditional SaaS licensing to consumption-based and Agentic AI pricing models.My value proposition is simple: I enable sales velocity while protecting margins in complex, large-scale enterprise agreements.Core Expertise:AI Monetization: Structuring deals for generative and agentic AI products where value is measured by outcome, not just seats.Commercial Strategy: Leveraging my background in International Business Law to de-risk complex negotiations and simplify non-standard commercial terms.Deal Velocity: Transforming the Deal Desk from a back-office approval function into a strategic sales accelerator.I combine legal precision with commercial aggression to close high-ACV deals. I am passionate about helping organizations navigate the shift to AI-first business models.

Experience

1. Director - Deal Desk, Deal Strategy and Pricing

   Salesforce

   Aug 2022 — Present · Pune, IN

   Driving Annual Contract Value (ACV) and defining monetization strategies for the world’s leading CRM and AI platform.Currently leading the Deal Desk and Pricing function for Salesforce South Asia. I partner with sales leadership to structure our largest, most complex enterprise engagements. My focus is on operationalizing the sale of \"Agentic AI\"—building the commercial frameworks that allow customers to adopt cutting-edge technology while ensuring sustainable revenue growth.What sets me apart:Legal & Commercial Fluency: With a background in International Business Law, I bridge the gap between legal rigidity and commercial necessity, reducing cycle times on complex contracts.Strategic Advisory: I don\'t just approve pricing; I advise C-suite stakeholders on deal structure, risk mitigation, and long-term value realization.Market Agility: I specialize in evolving pricing strategies to match market shifts, specifically the transition to consumption and usage-based models.I build Deal Desks that function as strategic partners, not roadblocks.Key Areas of Impact: Evolving SaaS Business Models with Consumption and Agentic AI Product & Pricing Large Deal Maker Cloud Software License & Pricing Strategy Partnering for Revenue growth by maximizing ACV & Monetization Commercial / Pricing Business Partner to Sales Enterprise Contract Negotiation & T&C Review Leading High-Performing Teams Salesforce Ranger

Education

• Golden Gate University

  Master of Laws (LL.M.), International Business and Finance Law

• The Wharton School

  Salesforce Leadership Development Program, Salesforce Leadership Development Program

• Dr. B. R. Ambedkar University, Agra

  Bachelor of Engineering (B.E.), Electronics and Communications Engineering

  1998 — 2002

• Indian Institute of Management Bangalore

  General Management, Business Administration and Management

  2012 — 2013

Skills

• Cloud Computing Iaas
• General Management
• Leadership
• Management
• Business Transformation
• Treasury Management
• Auditing
• Executive Management
• Operations Management
• Sales Engineering
• Business Intelligence
• Contract Management
• Consulting
• Internal Audit
• Pricing & Commercial Management
• Process Automation
• Change Management
• Pre-Sales
• Enterprise Resource Planning (Erp)
• Corporate Finance
• Cross-Functional Collaboration
• Organizational Leadership
• Re-Engineering
• Team Management
• Customer Relationship Management (Crm)
• Analytics
• Vendor Management
• Diversity in Operations
• Business Strategy
• Software as a Service (Saas)
• Process Improvement
• Requirements Analysis
• Advanced Analytics
• Paas
• Center of Excellence
• Recruiting & Hiring
• Agile & Waterfall Methodologies
• Business Analysis
• Product Marketing
• Marketing