Matt Callanan

Director of Ecommerce & Retail Sales @Symmons Industries

Braintree, MA, US

P&L owner for an eight-figure omnichannel business across national retail and eCommerce partners, driving growth through product launches, pricing strategy, merchandising innovation, and cross-channel execution.• Delivered 14% year-over-year retail sales growth by leading the launch of the company’s first new retail collection at The Home Depot in over a decade, including assortment strategy, merchandising execution, and promotional planning.• Generated seven-figure incremental revenue by redesigning branded end cap fixtures at The Home Depot, integrating extended online assortments into store merchandising to create a seamless omnichannel experience.• Led the launch of five new product collections across eCommerce channels, generating seven-figure incremental revenue and achieving the #1 new product sales performance company-wide in 2025.• Negotiated and executed annual price increases across retail and eCommerce channels, partnering with finance and executive leadership to protect margins.• Built and led a lean, high-performing team responsible for driving growth and operational improvement across retail and eCommerce channels.• Strengthened inventory planning and demand forecasting across all channels, improving in-stock rates and reducing excess and obsolete inventory.

Syracuse University

Bachelor of Science (B.S.), Psychology

Syracuse University

Bachelor of Science (B.S.), Communication and Rhetorical Studies