Matt Callanan
Director of eCommerce & Retail Sales at Symmons Industries
- Role
- Director of Ecommerce & Retail Sales at Symmons Industries
- Location
- Attleboro, MA, US
- LinkedIn followers
- 500 followers
Experience
Director of Ecommerce & Retail Sales
May 2023 — Present · Braintree, MA, US
P&L owner for an eight-figure omnichannel business across national retail and eCommerce partners, driving growth through product launches, pricing strategy, merchandising innovation, and cross-channel execution.• Delivered 14% year-over-year retail sales growth by leading the launch of the company’s first new retail collection at The Home Depot in over a decade, including assortment strategy, merchandising execution, and promotional planning.• Generated seven-figure incremental revenue by redesigning branded end cap fixtures at The Home Depot, integrating extended online assortments into store merchandising to create a seamless omnichannel experience.• Led the launch of five new product collections across eCommerce channels, generating seven-figure incremental revenue and achieving the #1 new product sales performance company-wide in 2025.• Negotiated and executed annual price increases across retail and eCommerce channels, partnering with finance and executive leadership to protect margins.• Built and led a lean, high-performing team responsible for driving growth and operational improvement across retail and eCommerce channels.• Strengthened inventory planning and demand forecasting across all channels, improving in-stock rates and reducing excess and obsolete inventory.
Education
Syracuse University
Bachelor of Science (B.S.), Psychology
2008 — 2012
Syracuse University
Bachelor of Science (B.S.), Communication and Rhetorical Studies
2008 — 2012
Skills
- Supply Chain Management
- Strategic Sourcing
- Blogging
- Project Planning
- Creative Writing
- E-Commerce Consulting
- Supplier Sourcing
- Project Management
- Public Speaking
- Social Media Marketing
- Marketing Communications
- Social Media
- Marketing Strategy
- Microsoft Office
- Sales
- Strategic Brand Management
- Market Research and Analysis
- Business Operations
- Marketing
- Client Services
- Editing
- Digital Marketing
- Advertising
- Wordpress
- Public Relations
- Media Relations
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