Michael Sutton

About Michael Sutton

As the Design Director with Home Genius, I aim to redesign how people experience homeownership through innovative, user-centric design. Having been in the creative industry for over 17 years, I know that it is an arena where creative ideas meet the functionality of digital solutions, which truly resonate with the users. Home Genius has let me lead in designing tools that help turn home maintenance and improvement from a chore into a joyful experience. Our simple and accessible solutions give homeowners peace of mind and worry-free about what matters. In my practice, I have collaborated with the best advertising agencies on-brand solutions, such as Coca-Cola and Kellogg\'s. Motto\'s brand transformation and launch was a successful, one-of-a-kind, impactful release. My work was just awarded a 2022 American Graphic Design Award in the category of Brochure and Collateral. This is big and confirms the quality of my creative work. Let\'s connect and explore how creativity transforms experiences and sparks innovation! Most rewarding is to watch the homeownership experience transform through revolutionarily designed, user-based concepts, which was my job as a Lead Designer at Home Genius. Over more than a 17-year career in the creative industry, merging the best from creativity and functionality to create digital solutions that are a natural resonance with the users. At Home Genius, I led the design of proactive tools to alleviate home maintenance and improvements, making mundane tasks delightful. Our solutions are designed with an impeccable sense of simplicity and access so that homeowners can focus on what truly matters. I have worked with leading advertising agencies and major brands such as Coca-Cola and Kellogg\'s to provide strategic visual solutions. One of the numerous proud projects is capturing the ethos of the Motto brand that will roll out into the world shortly—a proud achievement. My work was acknowledged when it got its nth award as a champion of creative excellence, receiving the 2022 American Graphic Design Award for Brochure and Collateral. Let\'s connect and explore how creativity can transform experiences and drive innovation!

Experience

1. Graphic Designer

   Evolution Power Tools

   Aug 2024 — Present · Chicago, IL, US

   I am currently a Graphic Designer and content Coordinator at Evolution Power Tools, a company recognized for its innovation and excellence in the power tools industry. This role involves creating engaging, brand-consistent content that effectively enhances marketing and sales efforts.Key Responsibilities:Design high-impact visuals for product packaging, literature, and digital campaigns.Collaborate with marketing teams to bring innovative ideas to life. Refine content strategies to ensure clarity and compelling brand messages across various platforms, including social media and product catalogs.Achievements and Contributions:Played a pivotal role in shaping the brand\'s visual identity, pushing the boundaries of DIY and professional tools.Contributed to the launch of cutting-edge products, expanding the company\'s reach to users worldwide.Professional Environment:Part of a dynamic and rapidly growing team with a supportive, collaborative work environment that fosters creativity and strategic thinking. This role offers an exciting opportunity to leverage graphic design, photography, and content management skills to make a significant impact.Motivation:Driven by the company\'s commitment to innovation, I look forward to continuing to contribute to the mission of redefining the power tools market.

Education

• Henry Ford College

  Fine/Studio Arts, General

  2000 — 2001

• College for Creative Studies

  Bachelor's Degree, Graphic Design

  2002 — 2006

• Flatiron School

  Certificate of Completion, Computer Software Engineering