Cali Platek
Senior Digital Marketing Manager @Simon & Schuster Canada
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WORK HISTORY
Senior Digital Marketing Manager @Simon & Schuster Canada
Toronto, ON, CA
Lead national digital marketing strategy for one of the world’s top publishers, managing campaigns for bestselling authors including Fredrik Backman, Stephen King, Jeannette Walls, and Mona Awad. Direct multi-channel advertising across Amazon, Meta, TikTok, Google, and more, achieving email open rates of 50% and CTRs above industry benchmarks. Oversee budgets, analytics, and a high-performing team, using data-driven insights to grow audiences, brand visibility, and sales.
EDUCATION
Queen's University
Bachelor of Arts
Centennial College
Post-Graduate Diploma
BrainStation
Digital Marketing
SKILLS
ABOUT CALI PLATEK
Publishing professional. Skilled in digital marketing, social media, advertising, content creation, marketing and communications, writing, editing, media relations and event planning.
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