Calie Blanke
- Role
- Marketing Manager, Team Leader - d & C & Acute at Direct Supply
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Calie Blanke
Results driven marketing professional with a passion for leadership and team member…
Experience
Marketing Manager, Team Leader - d & C & Acute
Jul 2022 — Present
Acute: • Charged with leading the marketing communications team for the largest initiative at Direct Supply, driving growth in a new market: created a comprehensive marketing & sales dashboard to track progress, activated 4 automated drip email campaigns, launched a new blog category and created 12 blogs, developed 50 pieces of sales enablement collateral, created a booth experience for events. These activities in partnership with sales led to an increase in account registrations +85% YOY from 830 to 1,536,+11% increase in unique purchasing locations YOY from 1,546 to 1,717, and +39% increase in first time purchasing locations from 585 to 816, all leading to +61% increase in annual revenue YOY. D&C: • New omni-channel campaign led to +40% YOY content downloads from 553 to 772 and +35% YOY pre-qualified leads from 129 to 174 • +150% Instagram follower growth in 3 years from 200 to over 500
Skills
- Travel & Tourism
- Episerver
- Email Marketing
- Microsoft Publisher
- Online Marketing
- Microsoft Excel
- Marketing Strategy
- Team Leadership
- 90 Wpm
- Photoshop
- Social Media
- Strategic Communications
- E-Commerce
- Online Campaign Management
- Copy Editing
- Media Studies
- Radio Promotions
- Web Content Management
- Digital Marketing
- Marketing
- Digital Campaigns
- Silverpop
- Microsoft Office
- Close Attention to Detail
- Html
- Word Press
- Wordpress
- Sharepoint
- Online Marketing Analysis
- Print Ads
- Social Media Marketing
- Content Strategy
- Research
- Blogging
- Communication
- Copywriting
- Online Advertising
- Creative Writing
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