Cali Ward
Student at UC Santa Barbara
- Role
- Social Media Marketing Strategist at Extern
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
Experience
Social Media Marketing Strategist
Jul 2025 — Present
Conducted in-depth social media trend research to inform Baja Llama’s brand strategy and identify high-engagement opportunities across platforms. Designed and executed influencer marketing initiatives, sourcing creators whose content aligned with the brand’s adventurous identity. Developed and presented data-driven content strategies and cohesive campaign concepts that reinforced brand positioning, increased audience engagement, and strengthened digital presence.
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