Cali Maxwell Dare

Marketing Communications Consultant @January Digital

January Digital Consultancy: Worked with Emerging Business’ Executive Team for one of the world’s most prominent intimates brands on the launch of a curated digital platform that champions entrepreneurs and diverse brands that speak to the modern consumer. Deliverables included a go-to-market strategy and corresponding content that included press releases, pitch materials, brand messaging, tag lines, quotes and site & social copy- January Digital Marketing Team: Developed brand positioning strategy (for the agency) that led to award-winning content ranging from case studies, whitepapers and research papers to multiple byline series, press releases and social channel copy- Enabled January Digital and their employees to be a recognized over 60 times since 2021 by Digiday, DRUM, Glossy, Inc, Fortune, Ad Age, Global Agency, US Agency, AdExchanger for best-in-class work, innovative strategy, workplace culture, and fastest growing agency- Produced marketing content recognized as 2x MarCom platinum winner in 2021 and 2X gold winner in 2022- Led a project with top industry research company, Coresight Research, to develop a campaign and survey that included two co-authored reports, webinar and a live event to arm retailers with consumer insight ahead of the 2021 holiday season supported by a holistic earned, owned and paid marketing strategy- Led successful RFP process to procure communication partner.