Caletha Crawford

About Caletha Crawford

I am a veteran fashion business professional with more than 20 years working behind the scenes as a journalist, publisher, events producer, consultant and professor to help us all better understand the apparel supply chain and make the necessary changes to adapt as the market evolves. I am a proven leader with a track record of successfully managing teams and exceeding expectations. My strategic mindset and creative abilities make me an outstanding problem-solver adept at transformational change. I bring vision and an entrepreneurial management style that drives exceptional processes, collaboration and outcomes. My varied work history has enabled me to leverage my critical thinking skills to accelerate growth, boost revenue and add breadth and depth to organizations across industries. My high level of emotional intelligence makes me a natural leader who inspires and respects all employees.

Experience

1. Head of Content Strategy

   Hertzman Global Intelligence Hgi

   Mar 2025 — Present

   Leverage my deep apparel supply chain knowledge and connections to develop, manage and write fashion business insights on topics impacting everything from fibers to finished goods• Empower industry executives to make more informed decisions on a variety of topics ranging from trade and production to sustainability and finance by closing the gap between upstream and downstream operations

Education

• Syracuse University

  M.S.

• Carnegie Mellon University

  B.S.

Skills

• Creative Direction
• Merchandising
• Social Media Marketing
• Fashion
• Retail
• Marketing Communications
• New Business Development
• Apparel
• Editing
• Marketing Strategy
• Entrepreneurship
• Fashion Design
• Copywriting
• Project Management
• Editorial
• Newsletters
• Magazines
• University Teaching
• Marketing
• Publishing