Cale Parks

WORK HISTORY

EDUCATION

ABOUT CALE PARKS

I build marketing strategies that start with listening. Whether it’s a SaaS startup, a national retail brand, or an e-commerce marketplace, I take time to understand the product, the people who use it, and the challenges they face. From there, I design roadmaps that connect the dots between audience insight, brand engagement, and measurable ROI.Over the past decade, I’ve:• Scaled online communities from zero to thousands of engaged members.• Built partnerships that generated six- and seven-figure ROI.• Designed campaigns that double engagement and accelerate conversions.• Integrated social, content, and event strategies to deepen loyalty.My marketing acumen spans technical, analytical, and strategic domains. Proficient in CRM and marketing automation (Salesforce, Marketo), community platforms (Khoros, Forj), and analytics tools (Google Analytics, Khoros dashboards), I leverage data to guide messaging, test creative, and measure performance. Skilled in SEO/SEM, A/B testing, and content optimization, I pair technical expertise with brand positioning, go-to-market planning, and partnership marketing to deliver campaigns that resonate and perform across channels.That creative instinct comes from an earlier career on global stages (performing at Coachella, touring internationally, and even appearing on The Tonight Show Starring Jimmy Fallon). The lessons from that life…reading a crowd, creating connection, and delivering an experience people remember are the same principles I bring to every marketing Media • Event Marketing • Digital Marketing • Branding • Messaging • Copywriting