Caleb Wines
Strategic | Leader | Data-Driven | Consensus Builder | Marketing Pro
- Role
- Director Global Media at Mattel, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Caleb Wines
I am a passionate marketing leader with extensive experience creating and executing successful media and marketing plans for some of the world’s most iconic brands within Automotive, Technology, Gaming, Travel, QSR, Telecom, and Packaged Goods categories. I am strategic, collaborative, humble, data-driven, and always striving to improve through continuous learning. I pride myself on being able to find innovative solutions to client challenges, work well with diverse teams, manage tight deadlines, problem solve, mentor, and build consensus within teams. Additionally, I am well versed in developing business-focused marketing strategies, actively measuring results, managing relationships, building strong teams, and driving accountability. My core competencies include: Digital Media | Media Strategy | Content Marketing | Digital Content | Performance Marketing | Media Optimization | Social Media | Client & Media Tech Stacks | Financial Oversight & Accountability | Strategic Thought Leadership | National & Local Media Planning | Written & Verbal Communication | Data-Driven Decision Making | Cross-Platform Consumer Campaigns | KPI Optimization | Team Leadership | Contract Negotiation | Cross Team Integration | Global Accounts | Project Management | Relationship Management | Recruitment & Retention | Training & Development | Organization & Prioritization | Presentation Development | Forecasting | Planning | Analytics & Measurement | Media Types: Digital, Linear, Traditional, Experiential, Custom Content, & Out-of-home Some of the accounts I have managed include:Apple | Expedia | Genesis | Heineken | Hyundai | Kahlua | Kia | Lyft | Mattel | McDonald’s | Pacaso | PlayStation
Experience
Director Global Media
Jan 2024 — Present · US
Establishing a global media framework via a centralized role based in El Segundo, California. Working with Mattel\'s global regions to create sharing and learning agendas, process enhancements and improved communication. Driving global operational and performance efficiencies through strategic collaboration.
Education
University of Southern California
Bachelor of Science (BS)
Skills
- Integrated Marketing
- Media Planning
- Digital Strategy
- Digital Media
- Digital Marketing
- Interactive Marketing
- Media Buying
- Advertising
- Outdoor Advertising
- Interactive Advertising
- Media Strategy
- Online Advertising
- Mobile Marketing
- New Media
- Social Media Marketing
- Social Media
- Marketing Communications
- Marketing Strategy
- Online Marketing
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