Caleb W.
Senior Specialist, Marketing @Development Counsellors International
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WORK HISTORY
Senior Specialist, Marketing @Development Counsellors International
New York, NY, US
Conduct qualitative research via on-the-ground assessment, desktop research and focus groups to understand the unique strengths, weaknesses, opportunities and threats of our client locations when it comes to attracting talent; collaborate with the Research team to assess strategic outcomes and next steps from quantitative research- Craft integrated marketing strategies (goals, audiences, tactics, budget, timeline) for cities, regions, states and countries to attract and retain talent- Write key messages and brand positioning for client locations and collaborate with the design team to produce authentic, engaging brands and creative materials for client talent attraction campaigns; contribute to creative client materials such as videos, marketing collateral and digital content- Serve as a primary strategist as well as an available content creator/contributor for talent attraction websites, social media programs, search engine optimization (SEO), special events, media pitches, digital ads and more, collaborating closely with service area experts- Serve as a “success manager” on client accounts, including drafting agendas and reports, coordinating across Digital, PR, Research and Creative teams to complete deliverables, and communicating ROI to clients and stakeholders- Serve as an internal point person on all aspects of DCI’s Talent Attraction Marketing efforts to ensure agency-wide coordination of products, research, services, marketing, metrics, etc- Be an internal and external expert on talent attraction trends, research, examples, strategies, products, people, competitors and campaigns- Support Talent Attraction practice area thought leadership by developing promotional materials, talking points, decks, reports and other assets for the annual “Talent Wars” research report- Produce Talent Wars podcast and assist and lead talent-related speaking engagements.
EDUCATION
Iowa State University
Communications Studies, Minior
Greenlee School of Journalism and Communication – Iowa State University
Bachelor's degree, Public Relations/Image Management
ABOUT CALEB W.
Marketing + Brand Strategist. Talent Specialist at DCI. I like to talk about marketing and food.
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