Caleb Gerlach

Staff Software Developer @TripleLift

Kitchener, ON, CA

I am focused on maximizing how we leverage Machine Learning and Artificial Intelligence to innovate and drive efficiency at TripleLift.For the past few years, I have been providing the tools and technical direction needed to take CTV Content Analysis from research to production. When I joined the Content Analysis team, they were skilled applied researchers that lacked the capability to package and deploy their work.I changed that. I defined a flexible deployment architecture and built comprehensive CI/CD and MLOps, enabling fast integration of research into production services. Recognizing that slow experiment cycles were the real bottleneck (single experiments taking days), I developed tooling that reduced experiment execution to minutes. This massive efficiency gain allowed the small team to punch well above their weight.When management transitions created leadership gaps, I stepped up. Through direct customer and engineer feedback, I spearheaded our next-generation CTV Contextual Analysis services. These services intelligently determine optimal ad placement in content, balancing brand safety, publisher requirements and viewer experience. From concept to production in just nine months, these services deliver exceptional performance across diverse content types.My impact extends far beyond a single team. I\'ve established myself as a leader in:* Setting long-term technical vision across new domains* Driving process improvements (including our revamped technical specification process)* Mentoring engineers both formally and informally* Presenting technical architecture to customers, demonstrating how engineering excellence drives revenueI\'m also recognized as an internal thought leader on using Generative AI to implement production-ready services, with proven success.Currently, I\'m applying this same transformation approach to the Machine Learning deployed on our Ad Exchange, seeking to unlock ML-driven value and innovation in an entirely new domain

Brock University

Bachelor of Science (BSc), Computer Science