Caleb Garrison

About Caleb Garrison

I am a results-driven leader with extensive expertise in commercial strategy and corporate finance, with experience that spans across some of the largest and fastest global growth companies in aviation, distribution, and agriculture. With over 15 years of experience in developing revenue generating strategies, new venture launches, and relationship management with banks, vendors, and alliance partners, I am well positioned to not just analyze market trends, but also form tangible short-term tactics tied with long-term strategic ambitions.My proven strategic and analytical capabilities, paired with my collaborative approach, and strong ability to distill information to executive and front-line audiences has made me a trusted voice in all parts of the strategy development and execution process. With an MBA in Finance and Management from the University of Colorado Boulder, l combine quantitative analytical rigor with creative problem-solving to deliver innovative solutions.

Experience

1. Principal, International Commercial Performance

   Alaska Airlines

   Nov 2024 — Present · Seattle, WA, US

   Manage commercial strategy for European & Asian markets, driving sales, yield, & revenue growth- Lead cross-functional execution of international initiatives, translating the Europe & Asia strategy into actionable plans & delivering performance insights- Primary stakeholder for commercial performance of assigned international markets, identifying risks & coordinating solutions- Develop forecasts & performance monitoring models for load factor, revenue, loyalty engagement, & other commercial KPIs- Proven leader working cross-functionally with revenue management, network planning, loyalty, marketing, public affairs, airport operations, lounge & legal

Education

• University of Northern Colorado

  Bachelor of Science in Business Administration

  2006 — 2009

• University of Colorado Boulder

  Master of Business Administration (M.B.A.)

  2016 — 2018

Skills

• Microsoft Office
• Financial Reporting
• Strategic Planning
• Accounting
• Treasury Management
• Finance
• Forecasting
• Managerial Finance
• Sap R/3
• Financial Analysis
• Financial Accounting
• Process Improvement
• Financial Modeling
• Sap
• Due Diligence
• Public Speaking
• Cash Flow
• Mergers & Acquisitions
• Internal Audit
• Internal Controls
• Business Planning
• Banking
• Strategic Financial Planning
• Treasury
• Corporate Finance
• Portfolio Management
• Microsoft Excel
• Investments