Caleb Reyes

About Caleb Reyes

I’m a healthcare sales and marketing leader with 10+ years of experience helping multisite healthcare organizations grow, scale, and integrate—from outpatient and hospital-affiliated clinics to behavioral health practices.Across my career, I’ve led regional and national sales strategies that drive measurable results:• Accelerated referral growth and same-store performance• Launched and scaled de novo clinics in new and existing markets• Built, coached, and led high-performing sales and marketing teams• Partnered with executive leadership on M&A due diligence and post-acquisition integrationMost recently, I’ve overseen sales and marketing efforts for organizations ranging from 13 to 40+ clinics, supporting $40M+ in annual revenue, while helping teams align data, relationships, and execution. I’m known for blending data-driven strategy with relationship-based selling, ensuring growth that’s both sustainable and operationally sound.What consistently drives my work is building systems that scale—clear go-to-market strategy, strong provider relationships, and teams that understand why the work matters, not just what to do.I’m particularly energized by opportunities involving:• Regional or multi-market growth• Sales & marketing leadership• Healthcare business development• M&A integration and expansion strategyIf you’re building, scaling, or reimagining growth in healthcare, I’m always open to connecting.

Experience

1. Director of Marketing & Community Engagement

   Transitions Counseling and Consulting

   Jun 2025 — Present · Phoenix, AZ, US

Education

• Kennesaw State University

  Bachelor’s Degree, Sports Management

  2011 — 2016