Caleb Smith

About Caleb Smith

As an experienced sports marketing and partnership professional, I bring a strong…

Experience

1. Partnerships Manager

   Haas F1 Team

   Jul 2023 — Present · Kannapolis, NC, US

   Support the delivery of contractual assets and world class activations for key partners. Proactively support our partners in the development of marketing activation strategies that deliver proven results against agreed objectives and KPI’s. Work collaboratively with partner agencies and internal parties to plan, develop, and manage the seamless delivery of best-in-class global activation. Collaborate on the development of marketing collateral ensuring it is consistent with brand guidelines. Developing a full understanding of partner businesses and their marketing objectives. Track rights usage, ensuring maximum usage across a range of assets. Regular internal reporting, providing regular input on all partner business activity. Support day-to-day finances of the marketing department, submitting purchase order requisitions. Developing an expert understanding of F1 business including FIA, FOM, F1 Esports, and other teams.Partnerships including: MoneyGram, Chipotle, MGM Resorts, TravisMathew, Haas Automation Inc, Oakberry, University of Chicago Medicine, Orion180 Insurance, CommScope, and more.

Education

• Appalachian State University

  Bachelor of Science (BS), Parks, Recreation and Leisure Facilities Management

  2013 — 2017

Skills

• Microsoft Powerpoint
• Recruiting
• Recreation Planning
• Social Media
• Sports Marketing
• Travel Management
• Sports Injuries
• College Football
• Adobe Photoshop
• Microsoft Office
• Database Development
• Nba
• Expense Reports
• Graphics
• Hudl
• Hootsuite
• Jumpforward
• Sports Management