Caleb Roy

Digital Marketing Advisor @Bombardier

Montreal, QC, CA

Responsabilities- Develop and execute content strategies across digital platforms, including website & social media- Collaborate with cross-functional teams to produce high-quality content that aligns with brand guidelines and engages target audiences- Optimize content and track performance to inform future content development- Lead content calendar planning and ensure consistency across channels- Maintain brand voice and messaging across all digital touchpoints.Achivements- Grew Bombardier’s social media audience by 700K+ followers (+50% growth) over five years through strategic content planning and execution- Produced the most engaging organic content in the history of the company’s social media platforms, significantly boosting reach and visibility- Developed targeted and tactical social media activations to drive product consideration and support objectives across key markets- Published over posts across LinkedIn, Instagram, Facebook, X, Threads and YouTube- Launched and led an Employee Advocacy program with 200+ internal ambassadors, generating 200K in organic reach per month- Built a new social media presence for Bombardier Defense, reaching followers in just 8 months- Developed and executed content campaigns for major brand moments, including the corporate rebrand, Challenger 3500, and Global launches- Achieved millions of views on Bombardier’s owned media through compelling, audience-first content- Led digital coverage for key industry events such as NBAA and EBACE, including end-to-end livestream strategies that amplified global visibility- Planned and participated in photo and video shoots to support key announcements and product marketing campaigns.

UQAM | Université du Québec à Montréal

Bachelor's degree, Digital Communication and Media/Multimedia

Cégep de Lanaudière

DEC , Arts, lettres et communication

Université de Montréal

Diplôme d'études supérieures spécialisé, édition numérique