Caleb Oconnor
Incoming Outside Sales Intern @ LP Building Solutions and Student at the University of Wisconsin-Madison
- Role
- Marketing Intern at Two 2 Fold Marketing
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Caleb Oconnor
Motivated and detail-oriented junior at the University of Wisconsin–Madison, majoring in Consumer Behavior and Marketplace Studies with a Certificate in Sports Communication. Experienced in event coordination, recruiting operations, and marketing campaign execution. Skilled in managing logistics, organizing promotional efforts, and leading teams to deliver high-quality results. Possesses strong SEO and writing experience, including developing blog content and optimizing digital materials to enhance audience reach and engagement. Recognized for leadership, adaptability, and effective communication, with a passion for connecting fans and brands through innovative and purposeful marketing.Outside of school and work, I enjoy wakeboarding, traveling, cheering on Badger athletics, and challenging myself to maintain a strong GPA.
Experience
Marketing Intern
Feb 2025 — Present
Organize client fundraising galas and events for 200+ people through help with event planning, signage creation, and research- Attend client meetings and adjust social media content and strategies based on feedback-Rebrand 2 clients\' social media by creating a cohesive color identity, posting schedule, and engaging content resulting in jumps in engagement for both by over 100%-Write blog posts that obey SEO guidelines, illustrate mastery of certain topics, and fit the overall theme of a client\'s identity-Craft compelling press releases and crisis communication statements tailored to client needs-Utilize SEO tendencies to strengthen our company’s website, resulting in multiple leads as a business
Education
University of Wisconsin-Madison
Bachelor's degree, Consumer Behavior and Marketplace Studies
2023 — 2027
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