Caleb Cox
Subscription Programs Manager @Marcus Theatres
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WORK HISTORY
Subscription Programs Manager @Marcus Theatres
Milwaukee, WI, US
Lead lifecycle marketing and engagement strategy for national subscription and loyalty programs.Own end-to-end strategy for subscription programs focused on member acquisition, engagement, and retention.Design and launch multi-channel marketing campaigns across digital, email, social, and in-venue channels to increase membership growth.Use customer behavior data and program analytics to inform segmentation strategies and optimize engagement performance.Partner cross-functionally with marketing, IT, sales, guest services, and operations to deliver new customer engagement initiatives.Manage full product lifecycle from concept through launch and performance optimization.
EDUCATION
University of Tennessee, Knoxville
Bachelor's Degree, Theatre/Theater
Virginia Commonwealth University
Master of Business Administration - MBA
UCLA Extension
Arts, Entertainment, and Media Management
ABOUT CALEB COX
At Marcus Theatres, our team is at the forefront of enhancing the moviegoing experience with the launch of subscription services Movie Club and Passport. My role as Subscriptions Manager capitalizes on my strengths in program management, customer loyalty, and sales, which have been honed over several years spearheading initiatives that deliver both growth and customer satisfaction.Previously, as Area Market Executive at Ascension Health/Compassus, I led a cross-functional team of eight to a 60% year-over-year growth in just six months, while significantly improving our conversion rate. Our collaborative efforts in sales and business development resulted in fortified regional partnerships, exemplifying my commitment to creating strategies that resonate with both individuals and organizations.
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