Caleb Cox
Loyalty & Subscription Management | Customer Acquisition & Retention | Engagement & Lifecycle Marketing
- Role
- Subscription Programs Manager at Marcus Theatres
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Caleb Cox
At Marcus Theatres, our team is at the forefront of enhancing the moviegoing experience with the launch of subscription services Movie Club and Passport. My role as Subscriptions Manager capitalizes on my strengths in program management, customer loyalty, and sales, which have been honed over several years spearheading initiatives that deliver both growth and customer satisfaction.Previously, as Area Market Executive at Ascension Health/Compassus, I led a cross-functional team of eight to a 60% year-over-year growth in just six months, while significantly improving our conversion rate. Our collaborative efforts in sales and business development resulted in fortified regional partnerships, exemplifying my commitment to creating strategies that resonate with both individuals and organizations.
Experience
Subscription Programs Manager
Feb 2022 — Present · Milwaukee, WI, US
Lead lifecycle marketing and engagement strategy for national subscription and loyalty programs.Own end-to-end strategy for subscription programs focused on member acquisition, engagement, and retention.Design and launch multi-channel marketing campaigns across digital, email, social, and in-venue channels to increase membership growth.Use customer behavior data and program analytics to inform segmentation strategies and optimize engagement performance.Partner cross-functionally with marketing, IT, sales, guest services, and operations to deliver new customer engagement initiatives.Manage full product lifecycle from concept through launch and performance optimization.
Education
University of Tennessee, Knoxville
Bachelor's Degree, Theatre/Theater
2003 — 2006
Virginia Commonwealth University
Master of Business Administration - MBA
2017 — 2019
UCLA Extension
Arts, Entertainment, and Media Management
2023 — 2025
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.