Caleb Bethea

Making People Click Things: Strategy, Copy, and SEO

Role
Senior Editor at Pace
Location
Myrtle Beach, SC, US
LinkedIn followers
500 followers
Writing/EditingView LinkedIn profile

About Caleb Bethea

I spent attempting to convince my fellow first-graders that I was an alien. Though I was unsuccessful, I did establish my love for storytelling. Since then, I\'ve.Worked as senior editor on a $3 million account, led a data-based pivot in SEO strategy, and oversaw creative for a monthly newsletter with a list of 1.5M+Wrote/edited 25+ emails for lists of up to 700K+ while also writing two-three food blogs per weekOverhauled brand books for five eCommerce companies and collaborated with design, social, and eComm teams to execute the updated brand strategyEarned a spot as one of four into UofSC\'s MFA Program for Creative Writing and published over 30 creative works across literary magazines, anthologies, and pressesIn short, I make people click things with my words and ideas. I\'d love to share some with you.

Experience

  1. Senior Editor

    Pace

    May 2023 — Present

    Worked as senior editor on a $3 million account- Wrote and managed freelancers for long/short-form content- Led a data-based pivot in SEO strategy- Oversaw creative for a monthly newsletter with a list of 1.5M+

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