Kayla Caldwell

About Kayla Caldwell

You\'re profitable but broke. And you\'re exhausted trying to figure out why.You\'re generating revenue. Clients are coming in. But at the end of the month, there\'s nothing left, you can\'t pay yourself consistently, and you have no idea where the money is going.That\'s the Profitable But Broke trap. And it\'s keeping more women entrepreneurs stuck than anyone talks about.Hi, I\'m Kayla Caldwell. Profit First Strategist, Financial Coach, and Bestselling Author of Build the Business That Loves You Back.I help service-based women entrepreneurs earning $50K or more create financial clarity, consistent owner pay, and a business that actually funds their life — not just their overhead.My team and I build Profit First cash flow systems, handle your bookkeeping and QuickBooks Online, and deliver personalized financial coaching that connects your numbers to your actual life goals.From guessing to knowing. From avoiding to owning. From busy and broke to profitable and paid.Our clients go from guessing how much they can pay themselves, dreading bookkeeping and tax season, and feeling like they\'re faking it as CEOs — to paying themselves consistently and confidently, understanding every dollar in and out, and scaling intentionally with clarity and peace at the center.I\'m also the co-host of Those Gals at Work, a podcast for women in business, and a speaker on the topics that don\'t get talked about enough: why Profit First isn\'t enough on its own, how to find your Peace Point in business, and why Profitable But Broke is the real reason women entrepreneurs stay stuck.I\'ve had the honor of being featured by Mike Michalowicz, the creator of Profit First himself — a reminder that the right financial systems, paired with the right strategy, change everything.Profit isn\'t selfish. It\'s the point. And when your business loves you back, everyone around you benefits.If you\'re a service-based entrepreneur ready to stop surviving your revenue and start building with it — let\'s connect.Book a Profit Clarity Call or learn more at thepeacestrategy.com.

Experience

1. Profit Strategist & Founder

   The Peace Strategy

   Aug 2020 — Present

   Most service-based women entrepreneurs are generating revenue and still can\'t pay themselves consistently. That gap has a name. It\'s the Profitable But Broke trap — and closing it is exactly what I do.I\'m the founder of The PEACE Strategy, a financial strategy and coaching practice built specifically for women entrepreneurs earning $50K or more who are ready to stop surviving their revenue and start building with it.Over the past five years I\'ve helped 250+ business owners go from avoiding their numbers to confidently paying themselves first, building sustainable profit, and running businesses that support their lives instead of consuming them.What I do:Women leave with a Profit First system running in their business that pays them first every single month — not just in their best months.Clients walk away from The PEACE Strategy framework with their profit, energy, capacity, and ease aligned to the life they actually want to be living.Women make confident financial decisions at every stage of growth — through clarity sessions, VIP strategy days, and long-term mentoring that meets them where they are.Complex financial data becomes simple, empowering choices that fit a client\'s goals and season of life — so they lead their finances instead of fearing them.What changes for clients:From guessing how much they can pay themselves to having a system that pays them first, every month.From dreading tax season to knowing their numbers cold.From scaling by accident to growing with intention, clarity, and profit built in.I\'m also the co-host of Those Gals at Work, a podcast for women in business, and a speaker on why Profit First isn\'t enough on its own, how to find your Peace Point, and why Profitable But Broke is the real reason women entrepreneurs stay stuck. I\'ve had the honor of being featured by Mike Michalowicz, the creator of Profit First himself.Profit isn\'t selfish. It\'s smart.Profit First Professional. QuickBooks ProAdvisor. Gusto People Advisor.

Education

• San José State University

  Bachelor of Science, Meteorology

  2010 — 2016

• El Dorado High School

  Diploma

  2006 — 2010

Skills

• Fortran
• Community Outreach
• Social Networking
• Powerpoint
• Microsoft Excel
• Customer Service
• Research
• Data Analysis
• Weather Forecasting
• Leadership
• Meteorology
• Time Management
• Windows
• Social Media
• Access
• Teamwork
• Technical Writing
• Analysis
• Calculus
• Microsoft Word
• Team Leadership
• Statistics
• Telephone Skills
• Climate
• Science
• Critical Thinking
• Programming
• Microsoft Office
• Sales
• Cpr Certified
• Editing
• Data Entry
• Matlab
• Public Speaking
• Facebook