Carlos Calderon
Advertising Associate @Outshine
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WORK HISTORY
Advertising Associate @Outshine
CA
Lead Google Ads strategy for B2B clients, owning accounts end-to-end from planning through execution and ongoing optimization to drive qualified pipeline- Structure and scale campaigns around audience intent, competitive landscape, and product alignment to improve signal quality and overall account performance- Advise clients on when to leverage Search, YouTube, Demand Gen, or Display based on funnel stage, creative readiness, audience signals, and business goals- Provide budget allocation and forecasting recommendations grounded in performance data, auction insights, and market trends- Optimize creative performance by testing messaging variations and ad formats to improve CTR and conversion rates while mitigating ad fatigue- Use GA4 to analyze user behavior, identify drop-off points, and uncover conversion bottlenecks, translating insights into landing page and media optimizations- Deliver clear, actionable reporting and collaborate closely with creative, SEO, analytics, and paid social teams to ensure cross-channel alignment and support broader marketing initiatives.
EDUCATION
EF Language Abroad
English as second language
ELS Language Centres, Malaysia
English as second language
George Brown Polytechnic
Post-graduate, Strategic Relationship Marketing
George Brown Polytechnic
Post-graduate, Project Management
Universidad Fermín Toro
Bachelor of Science (B.S.), Telecommunications Engineering
SKILLS
ABOUT CARLOS CALDERON
Carlos Calderon has extensive media agency experience in the capacity of an Ad Operations Coordinator, Data Science Analyst, and Paid Media Strategist.He is a highly motivated person who loves working collaboratively and always focuses on solutions rather than problems. From an academic standpoint, Carlos has a degree in Engineering, and a certificate in Project Management and Marketing. His early exposure to different elements of style and culture enables him to adapt to different environments and technologies with ease. In his spare time, Carlos also works as a fitness coach and enjoys outdoor activities and spending time with family and friends.Building strong and meaningful relationships.
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