Cal Crouch

About Cal Crouch

Cal has led successful digital marketing and ecommerce programs for leading global consumer brands, including the Timex Group, Philips Electronics and Chrysler. He has been responsible for the strategic direction and creative implementation of digital brand and commerce programs, integrated across all platforms, including web, social, mobile, tablet and email marketing - in over 75 countries. He believes successful digital programs must deliver a kick ass experience starting with a solid understanding of what the customer needs - at all stages of their journey with the brand. Simplicity is paramount. Cal’s programs are known for distilling complex brand and product strategies into stories that capture the essence of what consumers find relevant and compelling. Strengths: Digital marketingeCommerceContent strategiesUser ExperienceSEMSEOSocial & mobile marketingBuilding strong, profitable consumer & customer relationshipsDatabase & email marketingDeveloping global platforms that balance brand consistency with the need to deliver a relevant local experience

Experience

1. Head of Digital Marketing & Ecommerce

   Timex Group

   May 2008 — Present

   Deliver a consistent & compelling consumer experience that reinforces the equity in the Timex brand. At the same time, drive online sales on Timex.com and become the preferred vendor of our retail partner.com sites.

Education

• William & Mary

  M.A., Political Science

  1976 — 1977

• Colby College

  BA, American Studies, Political Science

  1971 — 1975

Skills

• Latin America
• Mobile Marketing
• Sem
• Digital Strategy
• Marketing Management
• Email Marketing
• Digital Communication Strategy
• Content Strategy
• Product Development
• Web Analytics
• E-Commerce
• Integrated Marketing
• SEO
• Management
• Digital Marketing
• Relationship Marketing
• Product Marketing
• Customer Segmentation Strategy
• Display Advertising
• Interactive Marketing
• Retail
• Crm
• Analytics
• Database Marketing