Carlos Albino

About Carlos Albino

Dynamic and results-driven marketing executive with a proven track record of delivering organizational growth, brand transformation, and market expansion across B2B and B2C industries. I specialize in aligning marketing, sales, customer experience, and product innovation to drive strategic business objectives and measurable outcomes.I am recognized for leading digital transformation initiatives across SEO, PPC, CRM, marketing automation, and e-commerce, accelerating revenue growth, strengthening customer loyalty, and enhancing digital maturity. Skilled in strategic planning, integrated marketing, brand development, and e-commerce optimization, I design and execute strategies that optimize customer journeys and deliver sustained competitive advantage.Passionate about advancing innovation and sustainability while building and mentoring high-performing teams, I enjoy transforming complex challenges into opportunities that position organizations as market leaders.

Experience

1. VP of Global Marketing, Sales, and Customer Experience

   Kay Park Recreation Corp

   Mar 2024 — Present

   Lead enterprise-wide marketing, sales enablement, and customer experience strategy for a U.S. manufacturing company serving municipal, construction, education, and hospitality markets. Direct the commercial marketing ecosystem across products and national distribution channels, aligning brand strategy, digital transformation, and customer engagement to drive revenue growth and market expansion.Own annual marketing strategy, budget, and performance frameworks while guiding a cross-functional team responsible for brand development, demand generation, digital commerce, and CX. Champion a digital-first growth model integrating CRM, marketing automation, analytics, and eCommerce platforms to deliver scalable marketing infrastructure and actionable business intelligence.Partner with executive leadership, operations, and product teams to translate market insights into growth strategies, product launches, and customer-centric innovation. Lead consultative selling initiatives and data-driven marketing practices that strengthen collaboration across marketing, sales, and customer experience.Direct agency and cross-functional partners across SEO, paid media, content strategy, and creative execution to ensure marketing investments translate into measurable pipeline and revenue growth. Oversee national trade show and event marketing strategy, turning industry events into integrated demand generation and brand storytelling platforms.KEY RESULTS• Delivered 8.31M impressions and 71K+ clicks through SEO and paid media optimization• Expanded market share from 12.5% to 21% in four months through targeted demand generation• Launched SmartBeam™, a solar-powered smart bench platform advancing sustainable infrastructure• Increased trade show ROI 30% through integrated pre- and post-event marketing programs• Implemented KPI frameworks and servant leadership practices to drive performance and alignment

Education

• University at Buffalo

  Bachelor of Arts (B.A.), Design and Visual Communications, General

  1992 — 1996