Cal Saul
Executive Marketing Strategist / Executive Producer of Independent Programming
- Role
- Executive Marketing Strategist Executive Producer of Independent Programming at Audacy, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Cal Saul
I produce and distribute independent talk radio shows and podcasts and create marketing…
Experience
Executive Marketing Strategist Executive Producer of Independent Programming
Jul 2022 — Present · Los Angeles, CA, US
I produce and distribute independent talk radio shows and podcasts and create marketing campaigns utilizing an expansive group of terrestrial and digital media properties that include radio stations, KROQ, KCBS, KRTH, KTWV, KNX as well as hundreds of others across the country, including the top 9 news stations in the top 9 US markets. I also provide access for my clients to be integrated into over 40,500 Audacy podcasts. Besides the creation and facilitation of indy programming and Audacy podcasts, I implement marketing campaigns that include spot adverting with the option of celebrity endorsements, sponsorships, event marketing including music festival integration, sports marketing across the country (including L.A. Rams locally) and digital/social media promotions. I draw upon over twenty years of experience in the planning and facilitation of creative marketing campaigns, manifesting substantial growth for large, medium and small businesses, ranging from fortune 500 companies to entrepreneurial start ups with multilevel marketing platforms, utilizing the massive reach of traditional media while also targeting qualified individuals through the most effective avenues of digital media, social media and mobile technologies. I am also experienced in sales management, with 6 years of experience as Sales Manager at The Los Angeles Times and 2 Years of experience as a Sales Manager at KABC. I draw upon my education and experience as a seller and sales manager to offer optional complimentary sales training and as well as teaching appointment setting skills to the employees of my clients in order to make their marketing campaigns as successful as possible.
Skills
- Digital Strategy
- Marketing
- Media Buying
- Copywriting
- Blogging
- Lead Generation
- Sponsorship Sales
- Television
- Mobile Marketing
- Publicity
- Social Networking
- Brand Awareness
- Social Media Marketing
- Direct Marketing
- Sales Management
- Radio Promotions
- Broadcast
- Content Strategy
- Press Releases
- Digital Media
- Sales
- Digital Marketing
- Advertising
- Social Media
- Sports Marketing
- Radio Broadcasting
- Online Marketing
- Video Production
- Mobile Advertising
- Video
- Entertainment
- Radio Producing
- Brand Development
- Broadcast Television
- Media Planning
- Radio Advertising
- Sponsorship
- Marketing Communications
- Radio
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