Cal Bontemps

About Cal Bontemps

Commercial marketing leader focused on translating MedTech innovation into real-world…

Experience

1. Chief Executive Officer

   Bioventus

   Jan 2025 — Present · Memphis, TN, US

   I launched CB Healthcare Consulting Solutions to help MedTech and diagnostic companies bring clarity and momentum to their commercialization efforts. I work with growing teams to shape strategy, fill resource gaps, and drive execution that aligns with business goals- Provide strategic and hands-on marketing leadership for MedTech and diagnostics clients, including go-to-market planning, HCP engagement, and scalable commercial execution- Help early-stage teams build scalable digital marketing foundations, including CRM setup, audience segmentation, and lightweight automation tools—drawing from prior experience with AI-enabled content delivery and campaign optimization- Serve as a fractional marketing director for startups, supporting product launch readiness, messaging refinement, and internal team enablement- Lead VOC and market insight initiatives to inform positioning, brand strategy, and sales tools tailored to both clinical users and economic buyers.

Education

• Bradley University

  Bachelor of Arts

• Stanford University

  Advanced Project Management Program

• The Wharton School

  Marketing Leadership Program (Executive Education)

• Schiller International University

  Study Abroad Program

Skills

• Global Marketing
• Capital Equipment
• Sales Operations
• Commercialization
• Design Control
• Medical Devices
• Operating Room
• Orthopedic
• Market Development
• Marketing
• Product Management
• Orthopedics
• Fda
• Product Development
• Marketing Leadership
• Iso 13485
• Sales Process
• Market Research
• Selling Skills
• Healthcare
• Spine
• Surgical Instruments
• Management
• Biotechnology
• Surgeons
• Strategic Planning
• Product Launch
• Disposables
• Cross-Functional Team Leadership
• Urology
• Neurosurgery