Juliana Caju Monteiro
Global Consumer Marketing @ Spotify
- Role
- Global Consumer Marketing Lead - Wrapped at Spotify
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Juliana Caju Monteiro
Seasoned trilingual (Portuguese, Spanish & English) music & brand executive with +14 years of marketing experience at Global brands, passionate about building the future of music marketing. Currently I lead Wrapped, Spotify\'s iconic end of year campaign.
Experience
Global Consumer Marketing Lead - Wrapped
Mar 2025 — Present · Nova York, NY, US
Leads the global consumer marketing campaign for Spotify\'s end of year campaign, Wrapped—one of the most anticipated and culturally significant moments in music each year. Oversees the strategy and execution of a large-scale, music-driven campaign that celebrates global listening trends and fandoms, reaching hundreds of millions of users worldwide. Guides a multidisciplinary team and works closely with senior stakeholders to craft stories that sit at the intersection of music, culture, content and data. Main responsibilities include: Shaping the global strategic direction for Wrapped’s consumer campaign, turning billions of listening signals into a cohesive narrative across 30+ markets. Leading cross-functional teams and aligning senior stakeholders across Music, Marketing, Product, Comms, and Creative to deliver a campaign rooted in music storytelling. Translating artist, genre, and fan data into insights that fuel localized content, deepen user engagement, and elevate Spotify’s role in the music ecosystem.
Education
Harvard Business School Executive Education
Negociação e Resolução de Conflitos
FGV - Fundação Getulio Vargas
Educação Continuada para Executivos, Digital Planning
2013 — 2013
edX
MITx 14.01x - AP® Microeconomics, Economia e Gestão Empresarial
2021 — 2021
ESPM
Graduação, Comunicação Social
2009 — 2013
Skills
- Sql
- Strategic Planning
- Comunicações De Marketing
- Critical Thinking
- Publicidade
- Publicidade Online
- Analytical Skills
- Mídias Sociais
- Digital Strategy
- Marketing Digital
- Estratégias De Marketing
- Brand Development
- Creative Strategy
- Branding & Identity
- Estratégia
- Consumer Behaviour
- Marketing
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