Christian Johnson

About Christian Johnson

Marketing should be a growth engine, not a guessing game.Are you investing in marketing but unsure what’s actually driving performance? Struggling with misalignment between strategy, execution, and team efforts? Frustrated by siloed initiatives, or ready to scale, but lacking the leadership to unify your vision and move forward?Let’s fix that.I work alongside executive leadership to turn fragmented efforts into strategic momentum, aligning brand, culture, and go-to-market execution into a cohesive engine for growth. In both founder-led and private equity-backed environments, I bring the clarity and cohesion needed to translate strategy into traction.My leadership style is insight-driven, people-focused, and built on a clear, data-informed strategy. I build scalable programs that connect marketing to revenue while fostering a culture of collaboration, ownership, and continuous improvement.From brand positioning to digital performance, I help teams connect the dots between story, systems, and strategy, unlocking sustainable growth and real business impact.I’m not a hands-off executive, I’m an embedded leader who brings alignment, cohesion, and accountability to the marketing function. I thrive in environments where I can collaborate closely with cross-functional teams, build strong in-person connections, and lead from within. I guide teams through change, empower individuals to grow, and turn vision into outcomes through data-backed decisions and strategic execution.Here’s what I bring to the table:• Strategic clarity with an execution mindset• Marketing programs aligned with revenue growth• High-performing team leadership and culture-building• Experience supporting PE-backed growth initiatives and 100-day plans• Modern tools, tech, and AI-driven insights to maximize ROI• Compelling storytelling that builds connection and trustLet’s talk if you’re ready for strategic marketing leadership that’s hands-on, growth-focused, and built on the belief that strong culture drives strong p••••••••@gmail.com61••••••69Areas of ExpertiseStrategic Marketing Leadership | Brand Strategy & Development | Lead Generation & Acquisition | Digital Marketing & Omnichannel Strategy | AI-Driven Marketing | PPC, SEO & SEM | Web, UX, & eCommerce | Social Media & Emerging Platforms | Email & Direct Mail Marketing | Communications & Public Relations | Graphic Design & Interactive Media | Team & Culture Building

Experience

1. Sr Vice President, Marketing & Communications

   Midwest Dairy

   Dec 2025 — Present · Minneapolis, MN, US

   Lead the strategic vision and execution of integrated marketing and communications for Midwest Dairy, representing nearly dairy farm families across a ten-state region, advancing brand trust, consumer confidence, and demand through coordinated B2B and B2C initiatives aligned with organizational and farmer prioritiesDirect brand, marketing, public relations, and crisis communications programs at Midwest Dairy, stewarding a unified voice across digital, social, experiential, earned media, and traditional channels while partnering closely with executive leadership and Sales and Partnerships to strengthen reputation and stakeholder engagementOversee high-impact, data-driven campaigns and communications programs, leveraging performance metrics and ROI analysis to optimize messaging, audience targeting, and channel mix, ensuring alignment with strategic goals and measurable business and mission outcomesBuild, mentor, and lead a high-performing integrated marketing and communications team, fostering cross-functional collaboration and advancing storytelling strategies that position Midwest Dairy as a trusted industry leader and credible advocate for dairy farmers

Education

• Drake University

  Bachelor, Advertising

Skills

• Acquisiton
• Web Content Management
• Java
• Brand Development
• Product Marketing
• Analytics
• Public Relations
• Css
• Android
• Android Development
• Brand Management
• Content Strategy
• Marketing Strategy
• Product Development
• Github
• Consumer Electronics
• Cpg Industry
• Marketing Communications
• Javascript
• Online Marketing
• Html
• Product Lifecycle Management
• Sales
• Online Advertising
• Email Marketing
• Python
• Sem
• Multi-Channel Marketing
• Databases
• Windows
• Bash
• Marketing
• Eclipse
• Graphic Design
• Copywriting
• Mips
• Web Design
• Verilog
• C++
• SEO