Caity Grether Oconnor

About Caity Grether Oconnor

I’m a marketing professional with deep expertise in email and in-app messaging, specializing in driving measurable business value through thoughtful experimentation, data-driven insights, and customer-centric design.Throughout my career, I’ve- Championed A/B testing and continuous optimization, from subject lines and send times to conversion-driving creative and segmentation strategies- Helped organizations unlock the power of personalization and automation, bridging the gap between technical execution and meaningful customer engagement- Collaborated across teams to align digital experiences with broader business goals—ensuring campaigns don’t just perform, but also scale.Recently, I’ve also explored the intersection of AI and digital experience, particularly in prompt engineering and applied AI tools, bringing fresh ideas into how teams approach content, automation, and innovation.What drives me is curiosity: finding out what works, why it works, and how to make it even better. I thrive in spaces where marketing, technology, and strategy converge. I enjoy translating complex possibilities into simple, actionable solutions.

Experience

1. Lead Digital Developer

   Southwest Airlines

   Sep 2024 — Present

   Drive cross-functional initiatives to launch new communication channels, including in-app messaging and promotional SMS.• Lead change management for new product rollouts, delivering clear documentation, stakeholder presentations, and adaptive strategies based on feedback.• Represent Southwest Airlines as a speaker at Aviation Festival Americas 2024 and Twilio Signal 2025.• Establish and lead a multivariate testing program, optimizing marketing performance through data-driven experimentation. • Provide strategic recommendations grounded in industry trends and engagement analytics, influencing roadmap decisions.• Appointed Project Manager for the Digital Experience AI Task Force, driving exploration and implementation of AI-powered solutions.

Education

• Brigham Young University

  Bachelor of Fine Arts, Studio Art

• University of Florida College of Journalism and Communications

  Master’s Degree, Web Design and Online Communications