Cait Kelly

Experience

1. Senior Manager, Integrated Digital Marketing

   Excelligence Learning Corporation

   Jun 2019 — Present

   Senior Manager, Integrated Digital Marketing (3/21-Present); Integrated Digital Marketing Manager (8/20-3/21); Brand Marketing Manager (10/19-8/20); Digital Marketing Manager (6/19-10/19) Major Achievements • Grew Instagram following by 31%, and Twitter and Pinterest followings by 10% each. • Pioneered user-generated content on social media, working closely with a network of teacher influencers to grow brand recognition and generate new sources of revenue. • Key team member in pivotal shift to distance learning for this education company due to COVID-19. Player in reallygoodstuff.com relaunch during summer 2019. Brand • Align with teams across the organization to define Really Good Stuff’s customers, messages and revenue-driving initiatives. • Work closely on Really Good Stuff’s major sponsorship with the wildly successful teacher conference series, Get Your Teach On (GYTO). Content • Collaborate with merchandising and marketing teams on content, marketing and promotion calendars. • Coordinate with a team of real teachers to assign, write and edit content on blog.reallygoodstuff.com and for Really Good Stuff’s successful Facebook Live series. • Align with outside agencies and in-house developers to optimize and implement content using SEO best practices to drive traffic and sales. • Create and edit copy on reallygoodstuff.com and in emails. Marketing • Build and deploy emails using Bluecore email service provider. Social Media • Create, manage and execute organic social media calendar for Facebook, Instagram, Twitter, YouTube and Pinterest. • Collaborate on paid social media initiatives to drive revenue and expand reach.

Education

• Loyola University Maryland

  Journalism, Communications--Journalism, Minor in History

  2004 — 2008