Caitriona Murphy
Head of Rtd Portfolio Marketing Emea Asia @Pernod Ricard
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WORK HISTORY
Head of Rtd Portfolio Marketing Emea Asia @Pernod Ricard
Paris, FR
Head of Portfolio and Innovation for the Pernod Ricard group\'s portfolio of Ready to Drink products in EMEA and Asia as part of the dedicated RTD business unit. With a focus on developing the business in EMEA and Asia markets through strategic portfolio management and innovation, I am responsible for delivering ambitious growth targets in a dynamic FMCG category- Portfolio & launch strategy in lead markets- New business growth & global partnerships management - Team management of NPD project managers through end-to-end gate process- Brand activation and go-to-market strategy
EDUCATION
Digital Marketing Institute
Postgraduate Diploma, Digital Marketing
Le COAM
EVE - Certificat Expertise Degustation Vin, Viticulture et œnologie
Trinity College Dublin
Bachelor's degree, Arts
St Andrews College
Secondary Education, Leaving Certificate
SKILLS
ABOUT CAITRIONA MURPHY
A creative and highly motivated brand strategy, innovation and project management professional working in the alcohol industry. As a passionate marketeer and team player, I have a proven track record of delivering strong results, building lifestyle brands and driving growth in challenging markets.
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