Caitlyn Rivas

About Caitlyn Rivas

Customer obsessed, data driven, experienced global marketing manager with demonstratable skills in marketing, communications, operations, sales, editorial, storytelling, and analytics. Versatile and proven marketing professional with a passion for team culture, diversity, inclusion, creating clarity, and driving energy.

Experience

1. Senior Manager, Digital Marketing Strategy

   美商高通國際股份有限公司

   May 2021 — Present

   AWARD: 2x Impact Award winner for passionate execution, efficient decision making, empowering others, exceeding expectations: Dec 2021, April 2022• Lead digital marketing team of 2 supporting all Qualcomm corporate brand campaigns and B2B product portfolio including IoT, Wi-Fi, Modem-RF, mmWave, RFFE, fixed wireless access, 5G, licensing, and cellular infrastructure.• Leverage 360 campaign planning for all digital marketing tactics across blog, ABM (6sense, Marketo), paid media, web, social media, partnerships, email, SEM/SEO, partner marketing, influencers, trade shows, and executive c-suite social to support campaigns, and product launches. • Partner closely with product marketing and product management throughout the globe to build strong relationships and digital trust to proactively offer strategic messaging/asset guidance based on audience insights and campaign performance.• Manage GM/SVP of Connectivity/Broadband/Networking social media accounts to help establish credibility, drive business, and humanize our brand.

Education

• Harding University

  BA, Advertising

  2007 — 2009

• Harding University

  Master of Business Administration (M.B.A.), Ethics & Management - International Business

  2010 — 2011

Skills

• Training
• Customer Satisfaction
• Account Management
• Social Networking
• Ppc
• Social Media Marketing
• Marketing
• Social Media
• Time Management
• Microsoft Excel
• Microsoft Adexcellence
• Management
• Pay Per Click (Ppc)
• Team Management
• Search Engine Marketing (Sem)
• Direct Marketing
• Analytics
• Advertising
• Sem
• Google Adwords
• Networking
• Marketing Strategy
• Leadership
• Marketing Communications
• Facebook
• Microsoft Office
• Sales
• Online Advertising
• Google Analytics
• Search Advertising
• Data Analysis
• Microsoft Adcenter
• Email Marketing