Caitlyn McFarlane
Global Media Director @Adfarm
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WORK HISTORY
Global Media Director @Adfarm
Calgary, AB, CA
Oversee and be accountable for AdFarm\'s media department which includes leading, managing and being the voice of the overall Media division and offerings. Responsible for supervising, mentoring and leading the Media Planners, Buyers, Digital Specialists, freelancers, etc, to ensure the best use of resources to put out the desired level of quality, insightful media strategies and plans. Additionally, lead and direct the development of client presentations and new business pitches from a media perspective, build and maintain strong relationships with media partners and having a robust knowledge of the ag industry and media landscape.
EDUCATION
Rosetown Central High School
High School Diploma, High School Certificate of Competence Program
Saskatchewan Polytechnic
Business, Management, Marketing, and Related Support Services
ABOUT CAITLYN MCFARLANE
Growing up on a multi-generational farm in rural Saskatchewan, I have developed an intrinsic understanding of the challenges and nuances of the agriculture sector. This upbringing has ingrained a deep appreciation for the industry’s values, and allows me to leverage my firsthand knowledge to create tailored marketing strategies that connect with the ag industry. My expertise in both traditional and digital advertising and allows me to bring a unique perspective to my role, with a specialty in digital advertising techniques and data-based decisions to maximize client success across North America.
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