Caitlyn Depp
I’m a marketing manager with 10+ years of experience building high-impact brands—and the loyal customer bases that enable such success.
- Role
- Marketing Communications Manager at Mescius Usa, Inc
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Caitlyn Depp
I’m a marketing manager with 10+ years of experience building high-impact brands—and the loyal customer bases that enable such success.Across tech startups and small businesses, I\'m able to uncover the story and craft compelling narratives that drive sales, excite customers, and set the stage for long-term growth.This expertise spans platforms—social media, e-mail newsletters, website copy, pitch decks, and more.
Experience
Marketing Communications Manager
Sep 2019 — Present · Pittsburgh, PA, US
Improved organic Facebook, Twitter, and LinkedIn engagement by 47% through educational content that cultivates the MESCIUS community.Social Media Strategy• Adapt longform blog posts for shorter formats (social media posts, e-mail newsletters, and web copy), while ensuring that the changes don’t impact messaging.• Partner with Senior Digital Marketing Manager to develop and build SEO strategies, including optimizing keywords in content marketing projects.• Monitor and analyze key metrics and performs email, social, and online campaign reporting.PR & Marketing Strategy• Revamped organization\'s approach to events (in-person and virtual events in the US and Europe ranging from attendees to 300+ attendees) throughout the pandemic; standardized event templates, created clear budget guidelines, maintained and created company SWAG and developed clear KPIs for measuring event success. Processes helped drive more targeted, customer-centric events, and continue to be utilized today.Editorial Strategy• Lead the production of all digital content (blogs, social media, and website updates).Team Management & Mentorship• Collaborate with team members on cross-functional initiatives. Coordinate the integration of creative and technical elements into final campaigns/projects.
Education
Duquesne University
Bachelor of Arts, Integrated Marketing Communications
2010 — 2014
Skills
- Public Speaking
- Volunteering
- Team Leadership
- Social Media
- Press Releases
- Customer Service
- Multimedia
- Marketing Communications
- Communication
- Microsoft Office
- Communication Skills
- Strategic Public Relations Planning
- Strategic Communications
- Web Design
- Marketing Event Planning
- Social Media Marketing
- Powerpoint
- Advertising
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