Caitlyn Berk
- Role
- Marketing and Communications Specialist at Centralus Health
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Caitlyn Berk
Strategic communicator and digital marketer with cross-industry experience in healthcare,…
Experience
Marketing and Communications Specialist
Feb 2025 — Present
Lead social media strategy and content creation across multiple healthcare brands, including performance analysis. Designed and launched interactive campaigns that increased user engagement by 14% and improved brand visibility.Developed system-wide training materials and a brand ambassador program to standardize content creation and onboardingActed as liaison between external health partners and internal teams to ensure accurate reporting of community benefit initiativesManaged and updated websites for multiple organizations, enhancing user experience and accessibilityAuthored blog content to promote community awareness and support ongoing health initiativesBoosted social engagement to 4% above industry benchmarks through data-driven content optimizationCollaborated with stakeholders to align messaging with broader marketing campaignsCoordinated community events with a $200K budget, overseeing logistics and sponsorships
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