Caitlyn Miller
Strategic Growth Lead @ZS
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WORK HISTORY
Strategic Growth Lead @ZS
Charlotte, NC, US
Drive strategic growth initiatives and expand service offerings in the digital marketing sector. Develop and implement comprehensive marketing strategies across email and mobile platforms, ensuring alignment with client objectives and industry best practices. Collaborate with cross-functional teams to enhance campaign performance and drive client satisfaction- Expanded agency\'s email and mobile marketing capabilities, resulting in a diversified client portfolio that includes luxury retail, mass retail, B2B, B2C, and travel industries- Developed advanced segmentation strategies and implemented dynamic content personalization, driving increased customer LTV and loyalty- Led the development and optimization of automated lifecycle journeys (lead nurture, prospecting, welcome), improving engagement and retention across multiple brands- Led client contract management and business development initiatives, surpassing a $2.5M growth target.
EDUCATION
Appalachian State University
Bachelor's of science in Business Administration, Marketing
SKILLS
ABOUT CAITLYN MILLER
I\'m a lifecycle marketing leader with 10+ years of experience designing scalable…
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