Caitlyn McMahon

Public Relations Manager @Movember

Melbourne, AU

At Movember, the world’s leading men’s health charity, I lead national earned media strategy while collaborating across integrated communications—spanning owned, paid, and social channels. Working closely with brand, content, digital, and government relations teams, I help deliver unified storytelling that drives cultural relevance and real-world impact. In 2024, I secured over media placements across The Guardian, ABC, SBS, Men’s Health, and News Corp titles, marking Movember’s strongest media year to date.Highlights include The Real Face of Men’s Health, a portrait-led campaign spotlighting the diversity of men’s lived experiences. The campaign achieved national media pick-up across TV, radio, print and digital media, sparked public engagement, and helped drive bipartisan political support.I also built and scaled Movember’s influencer and ambassador program—generating 10M+ views across Instagram and TikTok—and contributed to creative moments like a Men’s Health magazine cover feature to a viral collaboration with Melbourne Zoo.

Monash University

Master's degree

Monash University

Bachelor of Arts - BA