Caitlyn Kersys

About Caitlyn Kersys

I\'m a community, marketing and brand director fueled by genuine connection. For over eight years I’ve dedicated my time and infused creativity into the hearts of businesses, exploring each unique brand personality in order to bring it to life digitally. I currently lead all Influencer Marketing and Community efforts, tasked with building brand-aligned strategies and increasing overall awareness.My Experience is Focused On:+ Injecting the core brand identity into all outlets.+ Allowing that identity to evolve as to better represent the collective thoughts and feelings of its community.+ Crafting thoughtful brand language and identities designed to humanize brands.+ Working with influencers, KOLs, users, and leaders to build genuine connections and partnerships that increase awareness and trust.+ Increasing unconventional problem solving for better customer service and customer experience.+ Using exceptional analytical and communication skills to gather and unpack data. This includes leading real community conversations focused on feedback.+ Building high-value organic content plans that connect audiences in all moments of their customer lifecycle.+ Prioritizing user and community focused digital campaigns and creative.+ Maintaining genuine relationships with influencer and community leaders.+ Building seamlessly connected and organized teams and processes (community grows from community!) I love connecting with brand builders, business owners, marketing lovers, and everyone in between.Let\'s chat!

Experience

1. Marketing Communications Director

   Positive Grid

   Jul 2024 — Present

Education

• University of South Carolina

  Bachelor's Degree, Journalism, Social Work Minor

  2010 — 2014