Caitlyn Edmondson

Regional Strategy Associate @Canvas Worldwide

Los Angeles, CA, US

Works for the Hyundai Dealer Association West and Mountain Regional Strategy team- Pulls media sponsorship/broadcast impressions and purchasing data from Mediaocean to prepare billing documents and monthly deliverables- Organizes and delivers digital creative spots and assets, and ensures broadcast spots get trafficked to stations- Involved in Media Planning by assessing market Cost Outs and budget plans to upload impressions and purchasing goals into Mediaocean- Creates Flight Date Calendars to keep track of flights for Base TV, Sponsorships, Streaming Video, In-Market Video, and Targeted CTV- Prepares media Buy Specs, dealer impression charts, and proof of value spreadsheets- Facilitates efficient communication between broadcast stations and external creative agency to ensure assets and campaigns can run as scheduled- Participates in and runs various weekly status meetings (with buying teams, digital teams, creative teams, etc.) to integrate strategy with multiple departments.