Caitlyn Burke

About Caitlyn Burke

Strategic marketing and advertising professional with experience working with brands ranging from mid-sized to global companies across a variety of industries. Leading high-volume productions with deliverables spanning across multiple mediums, such as TVC, print, OOH, social, etc. Currently serving one of Ad Age’s A-List Standout creative agencies as an Account Manager. Passionate about all things sports, outdoors, and the Gamecocks!

Experience

1. Account Manager

   Mckinney

   Feb 2023 — Present · Durham, NC, US

   Accounts: PUMA, Popeyes, Avocados from Mexico, Anheuser-Busch, Neighborly- Manage cross-departmental production and execution of high-volume deliverables across various mediums, such as social, print, TV, radio, OOH, digital, and websites for up to four campaigns at a time- Serve as the primary liaison between creative and strategy departments, clients, and four partner agencies to ensure client satisfaction, expectations, and brand compliance - Develop creative briefs and provide client strategies to the creative team, while also guiding channel recommendations and anticipating client feedback- Lead all organic social efforts, including large-scale activations (such as a Twitch Stream with celebrity talent) and several influencer campaigns from creative brief to execution - Lead weekly competitive audits to track industry trends in order to inform strategic planning and creative recommendations to clients- Manage a variety of administrative duties including meeting scheduling, project timelines, file organization, and budget management to maintain efficient operations and workflow

Education

• Midlands Technical College

  Marketing

• University of South Carolina

  Bachelor's degree, Advertising

  2020 — 2022