Caitlin Wiedenheft
Marketing Director
- Role
- Marketing Director at Triton Inc
- Location
- Cedar Rapids, IA, US
- LinkedIn followers
- 500 followers
About Caitlin Wiedenheft
With 20 years of marketing and communications experience, I’ve led award-winning…
Experience
Marketing Director
May 2024 — Present
Spearheaded comprehensive overhaul of digital marketing strategy, increasing engagement across all platforms and driving lead growth within the first 6 months- Developed client-centric personas and implemented a new campaign strategy, resulting in improved personalization and higher lead generation and ROI- Established a robust marketing content calendar aligning with company sales objectives-Led marketing initiatives to elevate company brands, generate inbound leads, and support long-term growth goals- Launched a branded podcast, redesigned the company website, and expanded social/email campaigns with proven lead generation.
Education
The University of Iowa Tippie College of Business
Master of Business Administration - Leadership Certificate
2018 — 2021
University of Northern Iowa
BA, Communications: Electronic Media
2004 — 2008
Skills
- Adobe Premiere Pro
- After Effects
- Photoshop
- Final Cut Pro
- Social Media
- Marketing
- Microsoft Office
- Video Editing
- Video Production
- Premiere
- Video
- Editing
- Content Marketing
- Content Development
- Public Relations
- Project Management
- Wordpress
- Marketing Communications
- Adobe Creative Suite
- Online Marketing
- Event Planning
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