Caitlin Wallace Hadley

WORK HISTORY

EDUCATION

ABOUT CAITLIN WALLACE HADLEY

I’m a communications and marketing leader with 13+ years of proven success in growing both established and emerging DTC brands. As a seasoned, full-funnel influencer marketing expert, I specialize in driving high-growth campaigns that combine innovative digital strategies with traditional PR tactics. With extensive agency experience, I’ve serviced 20+ clients across diverse industries, consistently delivering results through client service excellence and strategic collaboration. I excel at building and leading teams that empower each other, leveraging shared, results-driven objectives to transform marketing challenges into opportunities. A proud 4+ year member of Women in Influencer Marketing and a regular attendee at the TikTok Executive Summit, I stay on the cutting edge of trends in social media, influencer marketing, and digital advertising. I’m skilled at implementing cross-functional learnings that seamlessly integrate marketing functions—including PR—to create cohesive, impactful campaigns. I am deeply dedicated to diversity and inclusion, holding LinkedIn certifications in Inclusive Leadership and Approaching LGBTQIA+ Issues in the Workplace. When a PR crisis strikes, I remain cool, calm, and collected, expertly assembling key stakeholders to deploy efficient, strategic messaging. Let’s connect to explore how innovative social media marketing and influencer campaigns can elevate your brand’s success!