Caitlin Vlastakis Smith
EVP, Creative Strategy @Merge
- Role
- EVP, Creative Strategy at MERGE
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Caitlin Vlastakis Smith
Leader in creative strategy and experience design. Passionate about making products, experiences, and communication more meaningful and human-centered. I love storytelling, breaking down tough topics into simple form and empowering teams to own and hone their craft. My writing has been featured in Advertising Age, Content Marketing Institute, Information Age, and CMSWire.Learn more about me at caitvsmith.com
Experience
EVP, Creative Strategy
Jul 2025 — Present
Managing the creative, experience, and content teams at Merge.
Education
North Carolina State University
BA, Art Applications, Creative Writing
2001 — 2005
University of the Sunshine Coast
Creative Writing
2005 — 2005
Elon University
MA, Interactive Media
2010 — 2011
Skills
- Digital Media
- User-Centered Design
- User Experience
- Content Strategy
- Mobile Devices
- Writing
- User Interface
- Creative Direction
- Digital Marketing
- Marketing
- Creative Strategy
- Digital Strategy
- Marketing Communications
- Wireframes
- Content Marketing
- Wireframing
- SEO
- Concept Development
- User Interface Design
- Interactive Marketing
- Interaction Design
- Website Development
- Editing
- Information Design
- Web Design
- User Experience Design
- Experience Design
- Css
- Message Development
- Information Architecture
- User Research
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