Caitlin McDowell
Strategic Growth Leader | Data-Driven Brand Strategy | CPG + Retail Innovation | Driving Brand Growth at Walmart
- Role
- Brand Growth Manager - Walmart Seasonal & Frozen at Kellanova
- Location
- Rogers, AR, US
- LinkedIn followers
- 500 followers
About Caitlin McDowell
Brand Growth & Strategy | Walmart Business Leader | Revenue Optimization | Omni Execution…
Experience
Brand Growth Manager - Walmart Seasonal & Frozen
Sep 2024 — Present · Rogers, AR, US
Lead the development of annual and long-range strategic plans for Walmart across Frozen, Front End, and Seasonal channels, integrating brand priorities with customer-specific objectives to drive profitable growth. Oversee the commercialization and sell-in of innovation and core product platforms, delivering 6+ modular Line Reviews annually in partnership with Sales, Category, and Commercial Strategy teams. Streamline internal business planning and customer-facing presentation processes, reducing turnaround times and increasing efficiency across cross-functional workflows. Monitor and analyze key KPIs to evaluate product velocity, trade ROI, and omni performance; translating findings into clear, actionable strategies. Act as the connective hub between Brand, Sales, Supply Chain, Finance, and Insights to align on execution, inventory flow, and long-term growth priorities. Identify whitespace opportunities through shopper behavior, category trends, and customer gaps; supporting the development of new items and strategic growth platforms. Translate brand strategies into retailer-specific execution plans, including seasonal activations, feature plans, and omni-channel display recommendations. Deliver data-backed insights to Walmart and internal stakeholders that inform decision-making, improve brand presence, and elevate retailer engagement.
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