Caitlin Thomson-Bognar
Digital Marketing Manager @ NeoSystems | Driving Demand & Pipeline Growth in B2B | Paid Media 💸 | SEO | Analytics | Turning Insights into Action 📊
- Role
- Digital Marketing Manager at Neosystems Llc
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Caitlin Thomson-Bognar
As a Demand Generation Manager at NeoSystems, I am responsible for generating demand in B2B and B2C markets through omni-channel digital marketing campaigns. I leverage my expertise in PPC, LinkedIn, Google Ads, Programmatic, and Facebook to optimize conversion rates and ROI, and communicate the results effectively and clearly through customized dashboards and reports.I have over 7 years of experience in digital marketing and demand generation, with 4 years of agency experience and 3 years of corporate marketing at Rockwell Automation, a Fortune 500 company. I have worked across different industries and clients, developing a wide variety of skill sets and a creative and analytical problem-solving approach. I hold a Bachelor of Science degree in Marketing from the University of Wisconsin-Platteville, where I also received multiple honors as a student-athlete. I am passionate about learning new trends and technologies in the digital marketing field and delivering impactful and innovative solutions.
Experience
Digital Marketing Manager
Jul 2023 — Present · Reston, VA, US
Acquisition & Growth Strategy: Delivered an average of 360+ MQLs and 60+ new logo SQLs per quarter, supporting the creation of $39M+ in new pipeline and $6M+ in year-to-date closed-wonrevenue across business units.• Cross-Channel Performance Optimization: Managed full-funnel programs across paid search, paid social, email, and webinars; improved lead-to-SQL conversion and reduced CPL through structured A/B testing and attribution modeling.• SEO & Web Strategy: Spearheaded SEO and content initiatives that grew organic visibility and engagement, while leading the website redesign RFP and conversion optimization strategy for launch in2025.• Marketing Automation & Lifecycle Management: Designed multipath nurture journeys aligned to lifecycle milestones and behavioral triggers, streamlining lead flow and improving sales follow-upvelocity.• Analytics & Reporting: Built and maintain 10+ CRMA dashboards for real-time MQL tracking, campaign ROI, and pipeline attribution, providing data transparency to marketing, sales, and executiveleadership.• Budget & Vendor Management: Manage $200K+ annual marketing budget across paid media, events, and vendors, allocating resources to maximize ROI and channel performance.• Collaboration & Enablement: Partner cross-functionally with product marketing, sales and leadership to ensure persona alignment, messaging consistency, and seamless handoff between marketing and sales activities.
Education
University of Wisconsin-Platteville
Bachelor of Science (B.S.), Marketing
2011 — 2015
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.