Caitlin Reagan

About Caitlin Reagan

I\'m a strategic communications leader with 15 years of experience in public affairs, media relations, and executive positioning. I specialize in crafting impactful narratives, driving thought leadership, and engaging key stakeholders.Currently, I\'m a Marketing Communications Manager for Ensemble Health Partners, a leader in healthcare revenue cycle management. In this role, I\'m working on brand storytelling, media strategy, social media, and thought leadership strategy.Previously, I led communications for one of the largest engineering programs at NC State University. And, before that, I was Director of Public Affairs at The American Institute of Architects (AIA), where I managed an annual $2M national marketing and communications campaign, led award-winning initiatives, and developed a scalable grassroots strategy for 200+ state and local chapters. I also founded Burton Creative, a consultancy where I coached executives on communications strategy and stakeholder engagement.I thrive in settings where I can build trust with leaders, spearhead national-level projects, and shape stories that make people care. I\'ve been told I bring a big-picture mindset, clear communication, and bold leadership to every role. Let\'s connect!

Experience

1. Marketing and Communications Manager

   Ensemble Health Partners

   Oct 2025 — Present · Cincinnati, OH, US

   I lead the social media strategy and daily execution for Ensemble, overseeing a high-volume, always-on publishing model designed to drive brand awareness, engagement, and executive visibility. Managing a daily posting cadence across platforms, I own content strategy from concept through performance analysis, ensuring every post aligns with business priorities and audience behavior.I develop and draft original content across formats—including static images, fully-designed carousels, GIF, and video—while partnering with our creative team to translate strategic objectives into high-performing visual narratives. I continuously monitor performance metrics and optimize content based on engagement trends, contributing to sustained improvements in reach, interaction rates, and audience growth.In addition, I lead the digital thought leadership strategy for senior leaders, shaping and managing content that elevates executive voices, reinforces subject-matter expertise, and strengthens Ensemble’s market credibility. This work directly supports brand authority and demand generation through consistent executive presence on social platforms.I also collaborate closely with the broader Marketing + Communications team to support integrated messaging across owned, earned, and executive channels, ensuring alignment between social strategy, broader communications initiatives, and reputational goals.

Education

• University of South Florida

  Master of Arts, Journalism and Media Studies

  2009 — 2011

• Stetson University

  Bachelor of Arts, English, Art

  2004 — 2008

Skills

• Event Management
• Crisis Communications
• Feature Articles
• Interviews
• Fitness
• University Teaching
• Public Speaking
• Ap Style
• Blogging
• Vendor Management
• Research
• Social Networking
• Social Media Marketing
• Public Relations
• Media Relations
• Fundraising
• Management
• Managing Others
• Marketing Communications
• Facebook
• Copy Editing
• Nonprofits
• Teaching
• Politics
• Copywriting
• Journalism
• Editing
• Strategic Communications
• Writing
• Community Outreach
• Press Releases
• Non-Profits
• Event Planning
• Interviewing
• Social Media